Baird Continues Growth, Signs New Lease at the U.S.Bank Building

MILWAUKEE, March 26, 2013

Baird announced today that it will continue to make the U.S. Bank Building, 777 E. Wisconsin Avenue, its headquarters. The employee-owned, international financial services firm, which has increased its global workforce by nearly 500 associates in the last five years, signed a new 15-year lease that provides more than 286,000 square feet of space with options on additional space in the future. Baird currently occupies 13 floors and is the largest tenant in the 1.1 million-square-foot U.S. Bank Building, the state’s largest office building.

“Every few years we conduct a thorough review of our current and future space needs then look at our options to ensure we are providing the best experience for our associates and clients,” said Paul Purcell, Baird Chairman, President & CEO. “The U.S. Bank Building has proven to be a great location for Baird as we’ve continued to add new talent to best serve our clients.”

Baird, which has been named one of FORTUNE magazine’s 100 Best Companies To Work For for 10 consecutive years, continues to grow and expand into new markets. In the past five years, Baird has increased its global employment 22 percent while employment in the U.S. securities industry decreased more than 4 percent. The firm currently has more than 40 full time positions open at its Milwaukee headquarters.

“There are a number of efforts currently underway to make the best possible use of our lakefront, which is a tremendous asset and a competitive advantage,” said Steve Booth, Chief Operating Officer at Baird. “That includes the recently announced plans to rework the lakefront freeway ramps, which opens up a number of new opportunities. We think the lakefront is a great place to do business and are pleased to be a major part of its future.”

Baird, which was founded in Milwaukee in 1919, moved to the U.S. Bank Building nearly 40 years ago. Its original lease provided 45,000 square feet of space to house its then approximately 200 downtown associates. Today, Baird has more than 1,100 associates working in downtown Milwaukee and employs approximately 2,800 associates world-wide.

Baird and its associates have a long-standing tradition of giving back to the Milwaukee-area community. The 2012 United Way of Greater Milwaukee Campaign marked the tenth straight year that 95 percent or more of Baird’s Milwaukee-area associates contributed to the campaign. Additionally, 94 percent of Baird’s Milwaukee-area associates donated to the United Performing Arts Fund in 2012.

In addition to Baird Foundation’s corporate and individual financial support, many Baird associates actively volunteer in the community. For instance, each year, associates participate in Baird Gives Back Week  to help with projects such as preparing and serving food, tutoring students, working with seniors, building homes, and cleaning up parks. In 2012, more than 435 Milwaukee associates and family members donated more than 1,400 hours to serve more than 20 agencies in the Milwaukee area during the week.

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has approximately 2,800 associates serving the needs of individual, corporate, institutional and municipal clients. Baird had $99 billion in client assets on Dec. 31, 2012. Committed to being a great place to work, Baird ranked No. 14 on FORTUNE’s 100 Best Companies to Work For in 2013 – its tenth consecutive year on the list. Baird’s principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s Web site at

For additional information contact:
John Rumpf
Director of Corporate Communications