Baird Adds Cottle, Announces Plans to Open Salt Lake City Wealth Management Office

MILWAUKEE, March 9, 2011
Baird announced today that Dean Cottle has joined the employee-owned international wealth management firm as Director – Utah Market to open a new wealth management office in Salt Lake City, Utah. Cottle, a 34-year veteran of the financial
services industry, will manage the future Baird branch as a non-producing branch manager. The addition of Cottle and the plans to open a Salt Lake office mark Baird’s continued expansion in the Western United States.

“As a native of Salt Lake City, I couldn’t be more pleased to welcome Dean to Baird and work with him to establish our first wealth management office in the area,” said Baird Chairman, President & Chief Executive Officer Paul E. Purcell. “I’m confident that Baird’s focus on putting clients first and providing the best possible financial advice will be well received in the region.”

Prior to joining Baird, Cottle held branch management roles at Morgan Stanley Smith Barney and predecessor firms Shearson Lehman Bros. and E.F. Hutton in the Salt Lake and San Francisco regions.

“Dean is a tremendous addition to our Private Wealth Management business and to Baird,” said Mike Schroeder, President of Baird Private Wealth Management. “With his deep industry knowledge and appreciation for Baird’s unique culture, he is well suited to help the firm establish a presence in the Salt Lake area. We’re very pleased he has chosen to continue his career at Baird.”

Cottle serves on the Board of Governors for the Salt Lake Chamber of Commerce. Cottle is also on the board of the Make-A-Wish Foundation of Utah and is a member of the Salt Lake Colonels, an association that supports local law enforcement.

Baird has added 181 Financial Advisors and Branch Managers to its Private Wealth Management group since the beginning of 2009, the vast majority of whom are industry veterans. Beyond adding talent, Baird has opened or announced plans to open wealth management offices in several new markets. New office locations include Sioux City, Charlotte, Winston-Salem, Denver, Sacramento, Calif., Lynchburg, Va., Raleigh, N.C. and Portland, Ore.

About Baird Private Wealth Management
Using a consultative approach, Baird’s more than 680 Financial Advisors deliver comprehensive wealth management solutions to clients nationwide. They have the resources to oversee the complete financial picture for high-net-worth families and individuals with complex financial needs. Baird Financial Advisors managed and oversaw nearly $63 billion in client assets as of December 31, 2010.

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than 2,600 associates serving the needs of individual, corporate, institutional and municipal clients. Baird oversees and manages client assets of nearly $82 billion. Committed to being a great place to work, Baird ranked number 14 on FORTUNE’s “100 Best Companies to Work For” in 2011 – its eighth consecutive year on the list. Baird’s principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s private equity operations. For more information, please visit Baird’s Web site at