Baird History
Baird's commitment to honesty, integrity and creating great outcomes has been a constant throughout our history
Much has changed since Robert Wilson Baird took leadership of a new investment firm in 1919. What has remained consistent, however, is Baird's commitment to putting our clients' interests first. This is the cornerstone of our business philosophy.

While we are proud of our strong heritage, we are ever mindful that the only true constant in life is change. An ever-changing financial landscape presents both opportunities and challenges for our clients, who rely on Baird for on-going support to process information and fully understand the changes to come. Our clients know that Baird professionals will be there with sound, intelligent, and informed advice and solutions.
1919 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s
Robert Wilson Baird Photo
1919
  • Robert Wilson Baird named lead partner of a new investment firm called The First Wisconsin Company, the securities arm of the First Wisconsin National Bank.


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This site has been published in the United States for residents of the United States. The foregoing has been prepared solely for informational purposes and is not an offer to buy or sell or a solicitation of an offer to buy or sell any security or instrument or to participate in any particular trading strategy. Securities, products and services are offered through Robert W. Baird & Co. Incorporated. Member FINRA and SIPC.