To support our associates’ personal giving, Baird Foundation provides matching gifts to deserving charities as well as direct donations to organizations where our associates are actively involved. In 2025, Baird Foundation contributed more than $6.4 million to over 4,000 charitable organizations, including more than $3.5 million to match our associates’ charitable donations. In addition, Baird’s United Way campaign raised more than $6.7 million in associate giving. The donations were driven by participation across 57 U.S. offices, benefiting 59 local United Ways along with hundreds of nonprofit organizations. An additional $405,000 was also donated to United Ways through the Baird Foundation Associate Match program.

In 2020, Baird established the Paul Purcell “Kids Win!” Annual Baird Education Grant. Learn more about Paul’s legacy, the grant focus and recent recipients.

$ 7.9 MILLION Supporting Over 4,000 Nonprofits in 2025

A group of Baird associates volunteering at Food Lifeline
Baird associates in "Baird Gives Back" shirts volunteer building a home with Habitat for Humanity