At Baird, no jerks allowed

In the cutthroat world of financial services, a firm-wide rule that emphasizes civility might seem like a handicap.

That hasn’t turned out to be the case at the new Portland office of Milwaukee, Wisc.-based Robert W. Baird & Co.

The office, which opened in the U.S. Bancorp Tower last year, already has $1 billion in assets under management, a lofty number that puts it among the city’s elite wealth managers. 

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