Baird Adds The Peninsular Securities Company, Expands Presence in Western Michigan

GRAND RAPIDS, Mich., Feb. 9, 2010 

Baird announced today that it has added The Peninsular Securities Company, a veteran financial advisor team in Grand Rapids, to its Private Wealth Management business. The team, which includes Financial Advisors Robert P. VanderWal, Donald G. Karpinski, CPA, and Timothy N. Boersma, CFP®, manages more than $350 million in assets and is highly regarded in the community and industry. The group is serving clients from Baird’s Grand Rapids office, located at 333 Bridge Street NW, Suite 1000.

The addition of The Peninsular Securities Company demonstrates the continued growth and success of Baird, an international, employee-owned wealth management, capital markets, private equity and asset management firm. The team of six wealth management professionals increases the size of the firm’s largest office in Michigan to 41 associates. Baird has a wealth management and public finance presence in Michigan.

VanderWal, Karpinski and Boersma, who have 125 years of combined financial services industry experience, are joined by Client Relationship Associates Nancy Firlik, Kimberly Hall and Carol O’Connor. VanderWal joined the firm in 1959, more than 50 years ago. Karpinski and Boersma have been with the firm since 1982.

“We are thrilled to welcome Robert, Don, Tim and the entire group to Baird,” said Rob Peel, Branch Manager of Baird’s Grand Rapids branch. “The team has earned the loyalty and trust of their clients by providing prudent financial advice and exceptional service, which is very compatible with Baird’s client-focused culture.”

Founded in 1935, at the height of the Great Depression, The Peninsular Securities Company (formerly Hudson White & Co.) has been serving clients in Western Michigan and beyond using a conservative investment philosophy for 75 years. It is believed to be the oldest locally owned brokerage firm in the Grand Rapids area. “We built our business on the principle of putting our clients’ interests first and taking a conservative approach to meeting their investment needs, primarily by investing in individual stocks and companies with a proven track record,” Karpinski said. “After a thorough review, it was clear that Baird’s commitment to being the best financial partner to clients, combined with its specialized expertise and extensive resources, made it the best fit for us to continue offering our clients the high-quality advice and service to which they are accustomed.”

Baird’s Private Wealth Management business continues to grow around the country. Baird added more than 100 Financial Advisors to its Private Wealth Management group in 2009, the vast majority of whom are industry veterans. Beyond adding talent, Baird also opened new Private Wealth Management offices in key markets including Winston-Salem, Denver, Sacramento, Calif., Baltimore and Easton, Md., Philadelphia, and Minnetonka, Minn., and announced plans to open offices in Charlotte, San Francisco and Nevada.

Baird uses a comprehensive, team-based approach to financial planning and wealth management, supported by world-class research and technology. Baird Financial Advisors serve as personal wealth managers, developing customized financial strategies that address key concerns such as financial planning, asset allocation, tax management and wealth transfer. They are supported by nearly 60 in-house specialists in areas including estate planning, tax planning, investment research, and specialized services for business owners and corporate executives.

Teams enable Baird Financial Advisors to leverage their complementary strengths and develop advanced specialization for the benefit of clients. In addition to an average of 17 years of industry experience, nearly half of Baird’s Financial Advisors hold at least one professional designation or have qualified as a Senior Investment Consultant through Baird’s program at the University of Chicago Booth School of Business. Baird’s ongoing investment in sophisticated tools helps Financial Advisors achieve a clear view of their clients’ goals, assets and strategies, and enables them to implement a broader array of investment solutions.

About Baird Private Wealth Management
Using a consultative approach, Baird’s more than 650 Financial Advisors deliver comprehensive wealth management solutions to clients nationwide. They have the resources to oversee the complete financial picture for high-net-worth families and individuals with complex financial needs. Baird Financial Advisors managed and oversaw more than $55 billion in client assets as of Dec. 31, 2009.

Leveraging a network of specialists, Baird Financial Advisors also work closely with business owners and corporate clients to address the specific needs of corporate executives, benefit coordinators and those in need of business transition planning.

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than 2,400 associates serving the needs of individual, corporate, institutional and municipal clients. Baird oversees and manages client assets of more than $75 billion. Committed to being a great place to work, Baird ranked number 11 on FORTUNE’s “100 Best Companies to Work For” in 2010 – its seventh consecutive year on the list. Baird’s principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s private equity operations. For more information, please visit Baird’s Web site at

For additional information contact: 
Amy Nutter
Baird Public Relations
414- 765-3988