Baird Ranks No. 21 On Fortune’s 100 Best Companies To Work For® List

Firm rewards associates with an additional paid day off to volunteer

MILWAUKEE, Jan. 19, 2012

For the ninth consecutive year, Baird has been recognized as one of FORTUNE magazine’s 100 Best Companies to Work For®. Baird, an employee-owned, international financial services firm, is No. 21 on the 2012 list, a prestigious annual ranking of top U.S. companies based on input from employees and workplace attributes. This is the fourth consecutive year Baird has ranked among the top 25 companies on the list.

“Our commitment to being a great place to work is a key part of our strategy, and this recognition shows we are on the right track,” said Paul E. Purcell, Baird Chairman, President & CEO. “Being a great workplace, along with our employee-owned business model and strong culture, helps us attract and retain the best people. That, in turn, enables us to develop long-term client relationships that lead to Baird’s ongoing success.”

To celebrate the firm’s FORTUNE honor, associates will receive an additional paid-day-off to volunteer for the non-profit organizations of their choice. Baird associates already receive one paid-day-off each year to perform community service through the “Baird Cares” program.
“Our associates are committed to making a difference in their communities, with many actively donating their time, talents and financial support to help a wide variety of non-profit organizations,” said Leslie Dixon, Baird’s Chief Human Capital Officer. “Offering associates another day off to give back to their communities is a great way to honor all they do to make Baird a great place to work.”

According to FORTUNE, what makes Baird so great is: “A full-time director of culture and integration who plans a ‘culture curriculum’ and an annual party at the Milwaukee Zoo for all employees and their families are hallmarks of this 93-year-old investment adviser.”

In 2009, Baird created a new position, Director of Culture & Integration, focused exclusively on developing a comprehensive strategy to ensure all associates understand, embrace and continue to build on Baird’s unique culture.

“Despite a very challenging economic environment, Baird has experienced significant growth by attracting top industry professionals who became disenchanted with their previous firms,” Dixon noted. “We want to ensure both newer and long-standing associates understand our culture and their part in making it a reality.”

While the past few years have been difficult for many financial firms, Baird has performed well, growing and investing in the business. For example, from 2008 – 2011, Baird:

• Opened 27 new business locations in the U.S. and abroad.
• Increased employment 20% while employment in the U.S. securities industry decreased 6%, with additional industry layoffs announced.

In addition, Baird posted record revenues of $847 million in 2010 and anticipates 2011 results will be ahead of last year.

100 Best Methodology
To pick the 100 Best Companies to Work For, FORTUNE partners with the Great Place to Work Institute to conduct the most extensive employee survey in corporate America; 280 firms participated in this year’s survey. More than 246,000 employees at those companies responded to a survey created by the institute, a global research and consulting firm operating in 45 countries around the world. Two-thirds of a company’s score is based on the results of the institute’s Trust Index survey, which is sent to a random sample of employees from each company. The survey asks questions related to their attitudes about management’s credibility, job satisfaction, and camaraderie. The other third is based on responses to the institute’s Culture Audit, which includes detailed questions about pay and benefit programs and a series of open-ended questions about hiring practices, methods of internal communication, training, recognition programs, and diversity efforts. After evaluations are completed, if news about a company comes to light that may significantly damage employees’ faith in management, we may exclude it from the list. Any company that is at least five years old and has more than 1,000 U.S. employees is eligible. For information on how to apply, visit

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has 2,700 associates serving the needs of individual, corporate, institutional and municipal clients. Baird oversees and manages client assets of nearly $84 billion. Committed to being a great place to work, Baird ranked No. 21 on FORTUNE’s 100 Best Companies to Work For in 2012 – its ninth consecutive year on the list. Baird’s principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s private equity operations. For more information, please visit Baird’s Web site at

For additional information contact:
Marianne Foster
Baird Public Relations