Baird Launches Internet/Interactive Entertainment Research Coverage

MILWAUKEE, July 12, 2011
Baird, an international employee-owned financial services firm, has launched research coverage of internet/interactive entertainment companies.

Senior Research Analyst Colin Sebastian, who joined Baird in June and is based in the firm’s San Francisco office, initiated coverage on five companies. Initiating with outperform ratings are Amazon (AMZN), eBay, Inc. (EBAY), Shutterfly (SFLY), and Liquidity Services (LQDT). Initiating with neutral ratings is DigitalRiver, Inc. (DRIV).
“This is an important addition to our technology coverage,” Said Robert J. Venable, Director of Equities. “Colin joins Baird with leading experience in this rapidly growing industry.”

In addition to Sebastian, Baird’s technology research team also includes Steven Ashley, Software and Services, Tristan Gerra, Semiconductor components, Jayson Noland, IT Systems and Networking, and William Power, Wireless Communications.

Colin Sebastian Biography
Colin Sebastian is Baird’s senior analyst covering Internet/Interactive Entertainment. Prior to joining Baird in 2011, he was a senior research analyst for Lazard/LCM, Thomas Weisel Partners and SoundView, an associate in corporate finance at JP Morgan H&Q, and a business analyst/software application developer at Chubb & Son., Inc. Colin received a BA in Political Science and German from Vanderbilt University and an MBA in Finance from UCLA.

About Baird’s Equity Research Team
Baird’s Equity Research Department consists of approximately 110 research professionals covering more than 660 companies. Baird analysts have been recognized repeatedly in The Wall Street Journal’s annual “Best on the Street” survey and in StarMine’s annual top analyst rankings. In 2011, Baird was awarded a #1 ranking by Greenwich Associates for US Small- and Mid-Cap Equities for Research/Advisory Penetration, Sales Quality and Research and Analyst Quality.

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than 2,600 associates serving the needs of individual, corporate, institutional and municipal clients. Baird oversees and manages client assets of nearly $82 billion. Committed to being a great place to work, Baird ranked number 14 on FORTUNE’s “100 Best Companies to Work For” in 2011 – its eighth consecutive year on the list. Baird’s principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s private equity operations. For more information, please visit Baird’s Web site at