Baird Honored For 10th Year Among Fortune’s 100 Best Companies To Work For®

Firm ranks 14 on 2013 list

MILWAUKEE, Jan. 16, 2013

FortuneFor the tenth consecutive year, Baird has been recognized as one of FORTUNE magazine’s 100 Best Companies to Work For®. Baird, an employee-owned, international financial services firm, is No. 14 on the 2013 list, a prestigious annual ranking of top U.S. companies based on input from employees and workplace attributes. This is the fifth consecutive year Baird has ranked among the top 25 companies on the list.

“It is a tremendous honor to be recognized among the nation’s best employers, and we’re thrilled to be on FORTUNE’s list for the tenth consecutive year,” said Paul E. Purcell, Baird Chairman, President & CEO. “Our commitment to being a great place to work strengthens our ability to provide the best financial advice and service. It enables us to attract and retain talented associates who truly care about the people they work with and the clients we serve.”

According to FORTUNE, what makes Baird so great is: “Seventy-eight percent of this financial services firm is owned by non-senior management. All associates enjoy annual profit-sharing contributions from a pool that represents 10% of Baird's pretax net operating income.”

“Our employee ownership is a significant competitive advantage,” said Purcell. “It gives us the freedom to focus on what we believe is in the best long-term interests of our clients and it provides an opportunity for Baird associates to have an equity stake in our business and to invest in their own futures.”

While the past few years have been difficult for many financial firms, Baird has performed well, growing and investing in the business. For example, in the past five years, Baird has:

• Opened 33 new business locations in the U.S. and abroad.
• Increased employment 22% while employment in the U.S. securities industry decreased 6%.

In 2011, Baird posted record revenues of $925 million. It is expecting that 2012 will be another record year with approximately $960 million in revenue. Client assets are continuing to grow and are approaching $100 billion.

The FORTUNE 100 Best Companies to Work For® list is available via the FORTUNE iPad app, which may be downloaded at: On Thursday, Jan. 17, the full Best Companies to Work For story, which includes a unique page for each company in the top 100, will be online at

100 Best Methodology
To pick the 100 Best Companies to Work For, Fortune partners with the Great Place to Work Institute to conduct the most extensive employee survey in corporate America: 259 firms participated in this year’s survey. More than 277,000 employees at those companies responded to a survey created by the institute, a global research and consulting firm operating in 45 countries around the world. Two-thirds of a company’s score is based on the results of the institute’s Trust Index survey, which is sent to a random sample of employees from each company. The survey asks questions related to their attitudes about management’s credibility, job satisfaction, and camaraderie. The other third is based on responses to the institute’s Culture Audit, which includes detailed questions about pay and benefit programs and a series of open-ended questions about hiring practices, methods of internal communication, training, recognition programs, and diversity efforts. After evaluations are completed, if news about a company comes to light that may significantly damage employees’ faith in management, we may exclude it from the list. Any company that is at least five years old and has more than 1,000 U.S. employees is eligible. For more information on how to apply, visit:  

About Baird
Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than 2,700 associates serving the needs of individual, corporate, institutional and municipal clients. Baird had nearly $97 billion in client assets on Sept. 30, 2012. Committed to being a great place to work, Baird ranked No. 14 on FORTUNE’s 100 Best Companies to Work For in 2013 – its tenth consecutive year on the list. Baird’s principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s Web site at

For additional information contact: 
Marianne Foster
Baird Public Relations
(414) 298-1906